Many companies around the world use the internet as a main form of advertising their products. There are different ways to market a company’s product online such as pay per click (PPC) ads, banners, pop up ads, etc. Most of these methods require a large initial investment, and the end result of the majority of these ad forms is the cost of maintaining it is heavier than what the benefits are. This has lead many companies to now promote their products online using CPA advertising rather than the traditional forms of online marketing.
CPA advertising involves the generating of an action from a possible customer, which is captured by the company and then further exploited for bigger profits. CPA affiliates are paid a commission that is figured out based on how many of these actions the affiliate is able to generate. Most people never follow through the conditions of pay per click ads after they’ve read through the advertisement.
Many times the viewer accidently clicks on these ads and so they immediately leave the page once they realize that they are not interested in knowing anything about the company or their product. However, the company that placed this form of advertisement pays for every click that occurs no matter if they experience any benefit from that click.
CPA stands for Cost per Action, or Cost per Acquisition. Many relate with the second phrase better, because in this type of marketing companies will only pay the affiliate(s) if they can generate any form of action from potential customers, like filling out a form, signing up for a company’s newsletters, providing vital personal information such as email address or downloading information from their website.
The company benefits from getting information regarding potential customers, and the affiliates are paid commission accordingly, depending on the importance of such information. CPA networks work as a mediator between a company seeking CPA marketing and affiliates that are interested in marketing the products of others and get paid per action generated. Most of networks have basic terms and conditions that have to be fulfilled before they can enroll as an affiliate.
A company should register with as many CPA networks as possible to increase the chance of lead generation for the products, because more affiliates are working towards generation action from potential customers for your company. Choosing the appropriate networks is a not an easy task, but you should definitely seek those with substantial screening system for its marketers.
Depending on the product and the kind of advertisement that you are seeking, CPA networks have affiliate managers delegate the marketing jobs to suitable affiliates using the most effective methods of advertisement to generate the best leads for your company.