If you want to create the best CPA offer to promote, follow these five steps.
Picking a niche that you think you can promote takes a little strategy. It’s good to choose a niche that you have some knowledge in, because this can help to reduce the time it takes to get going. If you aren’t sure at the beginning, don’t worry, you will develop this skill you need over time. If you are new to this, I would recommend that you look for something in the payout range of $2 to $10. This will help keep your testing cheap. The last thing you need to consider is the source of your traffic. Some traffic sources will not allow some types of offers or they might not do well with a certain offer.
Find your niche and then seek out the top offers that have on average the highest network EPCs. List the top few offers on the CPA networks you have joined. You shouldn’t compare network average EPCs between the various CPA networks. There are far too many variables and so your comparisons will not be valid or provide you with good insight.
Your affiliate managers are there to help you and to answer your questions. One of the first you need to ask is what offers your affiliate manager feels is doing the best in your particular niche.
Take the time to have a look at each offer in-depth. Look at things like the design, the landing page copy, the consumer price if it is a direct sale offer and just how you feel overall about the design. What is your gut feeling? Take advantage of Alexa.com, where you can checkout how much traffic the offer URL gets. This information can help you tell if the offer is new or if it’s been around for some time. Being new should not be a deal breaker but it is something to be aware of and to pay attention to. Think about how easily or quickly you can make a good landing page.
Pick two or three top offers that you are going to split test. It is important that you test each offer for a minimum of 100 clicks before you make any decisions.
This step is only necessary if your offer requires you to have approval. You will then need to reach out to the affiliate manager or the person that approves their network applications. Don’t be afraid to pick up the phone and call them as a follow up to your approval. Almost all are going to call you to ensure you are a legitimate business, so beat them to it. If you are asked for your landing pages or your ads, its okay you shouldn’t worry about this because it is pretty common.